// Case Studies
Leveraging AR/VR Technology for Virtual Showrooms and Test Drives
Our client is a leading automotive manufacturer based in Europe with a global presence. With the growing demand for contactless experiences due to the COVID-19 pandemic, the client was looking for a way to provide an immersive car-buying experience to potential customers while adhering to safety guidelines.
We proposed the use of AR/VR technology to create virtual showrooms and enable customers to take virtual test drives of cars. The solution involved the development of a user-friendly mobile application that allowed customers to select a car model and take a virtual tour of the showroom. The application also offered the option of taking a virtual test drive, allowing customers to experience the car’s features and performance without physically being in the vehicle.
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The virtual showroom and test drive application received a positive response from customers, with a significant increase in customer engagement and conversion rates. The client was able to save on costs associated with building and maintaining physical showrooms while providing a safe and immersive car-buying experience to potential customers. The solution also enabled the client to showcase all car models in a single virtual showroom, eliminating space constraints. Overall, the solution helped the client stay ahead of the competition by leveraging the latest AR/VR technology to create a unique and memorable car-buying experience.