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// Case Studies

ENHANCING NAVIGATION SYSTEMS IN CAR WITH AR TECHNOLOGY

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PLATFORM:
Unity Game Engine
INDUSTRY:
Android, iOS, Web
// Overview

Customer Overview

Our client is a leading automotive manufacturer that produces high-end cars with advanced features. They wanted to incorporate the latest AR technology in their navigation systems to provide an enhanced driving experience for their customers.

// Challenges

Business Challenges

  • Limited functionality of traditional navigation systems that rely on voice instructions or graphical maps 

  • Difficulty in providing real-time guidance and information about nearby points of interest 
  • Inability to adapt to changing road conditions, traffic situations, or construction work 

  • High cost of developing and integrating AR technology in the existing navigation systems 
// Solution

Solution Overview

Our team proposed an AR-enabled navigation system that could provide real-time guidance, information, and entertainment to the driver and passengers. The system would use sensors, cameras, and GPS to track the car’s location, speed, and direction, and overlay this information on a transparent screen in front of the driver.

Navigation Systems AR Technology


Features:

  • Real-time navigation guidance with turn-by-turn instructions and lane assist 
  • Augmented reality displays of nearby points of interest, such as restaurants, gas stations, or tourist attractions 

  • Weather and traffic updates with alternative routes and estimated arrival times 

  • Entertainment options, such as games, videos, or social media feeds, for passengers during long drives
// OFFERED

Technologies Offered

  • AR software development kit (SDK) for creating interactive AR experiences and overlays 
  • Computer vision algorithms for object detection, recognition, and tracking

     

  • Machine learning models for predicting traffic patterns and optimizing routes
     
  • Cloud-based services for real-time data analysis, storage, and retrieval 

 Development Tools and Technologies:

  • Unity 3D game engine for creating the AR environment and interactive elements 
  • ARCore or ARKit frameworks for tracking the camera and sensors on the mobile device 

  • TensorFlow or PyTorch libraries for developing machine learning models for traffic prediction and route optimization 

  • AWS or Google Cloud Platform for hosting the cloud services and data analytics 

Result:

The AR-enabled navigation system was well-received by the client’s customers and received positive feedback for its ease of use, accuracy, and entertainment value. The system also helped the client differentiate their brand and attract new customers who valued advanced technology in their cars. The cost of development and integration was offset by the increased sales and customer loyalty. 

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