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// Case Studies


AR/VR Enabled Design and Prototyping for Automotive Industry 

Unity Game Engine
Android, iOS, Web
AR/VR Enabled Design and Prototyping for Automotive Industry_Overview
// Overview

Customer Overview

Our client is a leading automobile manufacturer, with a strong presence in the global market. They are constantly looking for ways to improve their design and engineering processes, with a focus on reducing time-to-market and improving the quality of their products. 

// Challenges

Business Challenges

  • The design process for new cars was time-consuming, with multiple rounds of physical prototypes required before finalizing the design. 

  • Physical prototypes were expensive and often had limitations in terms of the level of detail and complexity that could be tested. 
  • The COVID-19 pandemic further complicated matters, making it difficult for design teams to collaborate effectively in-person.
AR/VR Enabled Design and Prototyping for Automotive Industry_Business Challenges
// Solution

Solution Overview

To address these challenges, we proposed an AR/VR enabled design and prototyping solution. The solution would provide designers and engineers with a virtual environment to test and refine their designs, allowing them to make changes quickly and easily.

AR/VR Automotive Industry Solution Overview


  • AR/VR enabled design and prototyping environment for creating and testing new car designs. 

  • Realistic rendering of 3D models with accurate physics simulations, allowing for accurate testing of aerodynamics, handling, and other performance metrics. 
  • Integration with existing design and engineering software for seamless collaboration between teams. 

  • Cloud-based platform for remote collaboration, allowing designers and engineers to work together from anywhere in the world. 

Technologies Offered

Icon of Unity

Unity 3D

A powerful game engine that can be used to create highly realistic 3D environments for testing new car designs.

Icon of Oculus Rift

Oculus Rift and HTC Vive

High-quality VR headsets that provide an immersive experience for users.

Microsoft HoloLens Icon

Microsoft HoloLens

A mixed reality headset that allows users to overlay virtual objects onto the real world, enabling new forms of design and prototyping.

Amazon Web Services (AWS) Icon

Amazon Web Services (AWS)

A cloud-based platform that provides the necessary compute and storage resources for the AR/VR enabled design and prototyping solution.


The AR/VR enabled design and prototyping solution has allowed our client to significantly reduce their time-to-market for new car designs, while also improving the quality of their products. The ability to test and refine designs in a virtual environment has also reduced the need for expensive physical prototypes. The cloud-based platform has enabled remote collaboration, which has become even more important in the post-COVID world. Overall, the solution has been a great success, and our client is now exploring ways to expand its use to other areas of their business. 

AR/VR Enabled Design and Prototyping for Automotive Industry_Technologies Offered
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